Connected CRM · Customer Relationships

One Customer Relationship.Every Conversation Connected.

Give your team the customer context they need before they reply. WAManager keeps customer profiles, company context, custom attributes, labels, notes, and conversation history connected to the conversation workspace.

WAManager Customer Relationship Workspace
INTEGRATED CRM + CONVERSATIONS
Customer Inbox
Sarah ChenActive
Order renewal confirmation
Northstar Commerce
Marcus Vance
Enterprise inquiry
Elena Rostova
Support inquiry #9201
Sarah Chen
Via WhatsApp Business · ID: #8492
VIP Customer
Sarah ChenHi team, following up on our UAE region renewal package for Northstar Commerce.
David M. (Customer Success)Hello Sarah! I see your Business Plan account details. Preparing your UAE renewal details now.
Assigned: David M.Team: Customer Success
Customer Record Context
Contact:Sarah Chen
Company:Northstar Commerce
Assigned Team:Customer Success
Configured Custom Fields
Subscription Plan:Business Tier
Operating Region:UAE
Previous Conversations: 3 Threads Saved
Keep customer context connected across supported channels & inboxes.Conversations + Identity + Ownership
Unified Relationship Workspace

Everything Your Team Knows About a Customer, Connected in One Place

When customer conversations, identity, company context, labels, notes, custom fields, and team ownership are unified in one workspace, your entire team operates with total clarity.

Conversation History & Interaction Timeline

Review prior messages, past thread outcomes, and assigned agent notes in chronological sequence as new conversations begin.

Company & Contact Accounts

Consolidate contact profiles, work emails, phone numbers, job roles, and organizational accounts in one relationship record.

Teammate Notes & Conversation Labels

Leave private internal comments for teammates and categorize conversations with operational status labels.

Connected Relationship Elements
  • Contact Profiles: Name, phone, work email, country context
  • Company Accounts: Associated business entity details
  • Team Ownership: Assigned agent & assigned team controls
  • Conversation History: Complete past interaction timeline
  • Custom Attributes: Configurable fields for contacts & conversations
  • Operational Labels: Custom tagging & priority controls
Structured Customer Records

Build Customer Records Around the Way Your Business Works

Every conversation is backed by contact details, company metadata, labels, notes, assigned agents, and customer-configurable custom attributes tailored to your workflow.

Contact Identity & Company Context

Store customer contact details, work emails, phone numbers, country, and company accounts in one place.

Ownership, Priority & Conversation Labels

Assign conversations to specific agents or teams, set priority levels, and organize threads with custom labels.

Configurable Contact & Conversation Attributes

Create custom attributes for contacts and individual conversations so your team keeps the data that matters to your business beside every thread.

Configurable Data AttributesIllustrative Example
Contact Custom Attributes
Subscription Plan:Business Tier
Customer Status:VIP Account
Deal Value:$15,000 / yr
Conversation Custom Attributes
Order Reference:ORD-94821
Renewal Date:15 October 2026
Priority Flag:High Priority

How Context Powers the Customer Relationship

A connected workflow sequence from inbound message to preserved relationship history.

Step 01

Customer Reaches Out

Inbound conversation received from WhatsApp or connected channel.

Step 02

Context Appears

Contact profile, company details, labels, and past timeline display beside thread.

Step 03

Team Ownership

Give conversations clear agent or team ownership.

Step 04

Workflow Rules

Configured automation rules support agent assignment and conversation workflows.

Step 05

Preserved Context

Interaction details remain available for future conversations.

Integrated Capabilities

Turn Customer Context Into Action

Understand customer context → act on workflow rules → engage via campaigns → measure team performance.

A. OPERATE

Workflow Automation

Create event-based workflow rules using conditions and actions, including assigning a new conversation to an agent. Account settings also support configurable conversation auto-resolution.

Event: Conversation Created
Action: Assign to Agent
B. ENGAGE

WhatsApp Campaigns

Create WhatsApp campaigns with recipient-level tracking, delivery, read, and reply visibility, plus scheduling and pacing controls.

Recipients: Processed / Sent / Delivered
Visibility: Delivery, Read & Reply Status
C. UNDERSTAND

Workload & Reports

Conversation, resolution, team activity, and SLA reporting areas give teams visibility into customer operations.

Workload: Open, Unattended & Unassigned
Reports: Activity, SLA & CSAT Areas
Connected Workspace Synergy

CRM Context Meets Team Conversations

While the Shared Inbox gives your team a multi-agent workspace to handle messages, assign ownership, and collaborate internally, the Connected CRM organizes customer identity, company accounts, custom fields, and past history.

Shared Inbox
Team Conversation Handling

Multi-agent assignment, conversation labels, status flags, and internal teammate comments.

Connected CRM
Customer Identity & History

Contact profiles, company accounts, custom attributes, labels, and interaction timelines.

Ecosystem Connectivity

Keep Customer Context Connected Across Your Stack

Keep customer relationship context unified as messages arrive across supported channels and connected integrations.

WAManager Customer Workspace
Supported Channels & InboxesChannel Options
WhatsApp BusinessWebsite Live ChatFacebook MessengerInstagram DirectEmail & SMSAPI & Telegram
Supported IntegrationsAvailable Options
WebhooksOpenAISlackDialogflowGoogle TranslateDashboard Apps
Built for Customer Support TeamsSales & Lead OperationsCustomer Operations

See Customer Context in WAManager

Book a tailored walk-through to see how WAManager keeps customer context, conversation history, and contact attributes connected to your team workspace.